School
Bus Advertising - Interior & Exterior
Student & Community Ad-Ucation Programs
Roadmark
Mobile Media, working in close partnership with School District Administrators
all over the country, is establishing America's largest inventory of interior
and exterior school bus advertising programs ever to be offered for local,
regional or national advertisers to use for communicating "child
sensitive"' business promotion and educational messages.
Much like State and Federally subsidized public transit systems have done for years, Board's of Education are now realizing the necessity and value of offering their school bus fleets for advertisers to use in tasteful and responsible ways as a revenue generating mechanism to help offset the ever-growing expense it costs them to provide their students school transportation, higher quality education and extracurricular activities.
Obvious to everyone, school bus promotional message content must be child sensitive, non-offensive, non-contraversial and in superior good taste... subject to each school Board's close scrutiny and final approval, but the advantages to advertisers who comply with these rules is HUGE.
Interior
school bus ads (placed over the seats) expose and influence every
student who rides the bus to-and-from school every day. Exterior school
bus ads reach and expose not only students and parents, but everyone
in every neighborhood (community-wide) as buses circulate to pick up or drop
off students each day (morning, mid-day and afternoon prime drive times).
To simplify and standardize this program nationally, we have standardized the size and positioning of school bus signs uniform to all school bus manufacturers 'legally available spaces'. We have standardized our sign production specifications (using pressure sensitive BusMark vinyl materials) and we have standardized our space advertising rates (for both interior and exterior space rentals) for those advertisers who wish to contract multi-market campaigns.
Interior
signs are 12" x 26" pressure sensitive materials, placed
inside the buses on the roof over the school bus seats. Exterior signs
are 18" x 48" or 18" x 96" pressure sensitive
materials, placed on the driver's side or passenger's side positioned
between the front and rear wheels and below reinforcement rails. Depending
on each school bus fleet's manufacturer/s configurations (Thomas, Blue Bird,
International, etc.) and DOT regulations (one-state-to-another) some other
custom sizes and positions are available, market-by-market.
Two costs are involved. Advertising space rental fees & sign production costs (including installation and removal expenses). Space rental rates are discounted for quantity or long term campaigns. Sign production is charged separately and materials must comply with our specifications. All advertising message copy / content is subject to the final approval of each school district's Board of Education (coordinated by us).
12" x 26" Interiors
- $40 ea. per mo. (discounted for quantity or long term).
18" x 48" Exteriors - $175 ea. per mo. (discounted
for quantity or long term).
18" x 96" Exteriors - $225 ea. per mo. (discounted
for quantity or long term).
Custom sizes / positions - priced comparatively. (Inquire).
*Some full bus wrap advertising is available in select markets. (Inquire)
Available
Markets
*(check often as this inventory is growing rapidly)
ARIZONA Market
| Scottsdale Unified School District | 160 buses | |
| Roosevelt School District ,South Mountain Phoenix | 50 buses | |
| Agua Fria Union High School District, Avondale | 35 buses | |
| Washington Elementary School District, Phoenix | 130 buses | |
| Lake Havasu Unified School District, Lake Havasu | 21 buses | |
| Yuma School District Consortium | 140 buses | |
| Madison Elementary School District | 40 buses | |
Pending
Approval |
||
| Tempe High School District | 90 buses | |
| Tucson Unified School District (September) | 320 buses | |
| Flagstaff Unified School District | 75 buses | |
Exterior School Bus Advertising in Other States
The following Districts are either approved for advertising or are pending for estimated September start:
| New York | |||
| New York City | 400 buses | ||
| New Jersey | |||
| Newark (interiors only) | 100 buses | ||
| Florida | |||
| Putnam | 80 buses | ||
| Miami/Dade | 1200 buses | ||
| Colorado | |||
| Douglas County | 200 buses | ||
| Cherry Creek | 200 buses | ||
| Littleton | 75 buses | ||
| (Others in the Denver/ Colorado Springs area) | |||
| Texas | |||
| Fort Worth | 380 buses | ||
| Denton Independent | 135 buses | ||
| (Others in the Dallas area soon) | |||
| Missouri | |||
| Florrisant (suburban St. Louis) | 100 buses | ||
| Rhode Island | |||
| Warwick | 600 buses | ||
| South Carolina | |||
| Oconee County | 130 buses | ||
CALIFORNIA Market (Interior Ads ONLY)
| Sacramento City | 300 buses | – Students through jr. hi school age | ||
| Yuba City/Chico | 60 buses | – Students through high school age | ||
| San Jose City/Bay Area | 110 buses | – Students through high school age | ||
| West County/Sonoma | 80 buses | - Students through high school age | ||
| Napa Valley | 60 buses | - Students through high school age | ||
| Fresno Area | 130 buses | – Students through high school age | ||
| Los Angeles Area | 300 buses | – Students through high school age | ||
| Orange/ Anaheim Area | 350 buses | - Students through high school age | ||
| San Bernardino Area | 200 buses | - Students through high school age |
Other district inventory is added monthly!
NOTE: California Regulation does not allow exterior advertising on school buses. Please see Interior Rates, above for advertising in California.
